Top 5 Photo and Video Apps on iOS in Ghana: Q2 2025 Performance

In the second quarter of 2025, the Photo and Video category on iOS in Ghana saw noteworthy trends among the top five apps. The data, provided by Sensor Tower, highlights the performance in terms of downloads, revenue, and active users.

CapCut - Video Editor from Bytedance Pte. Ltd showed a steady increase in weekly revenue, peaking at approximately $3.8K in late June. Downloads were robust, with a notable spike to 55.7K in mid-April, while active users remained consistently over 300K throughout the quarter.

YouTube, published by Google, experienced a gradual increase in weekly revenue, culminating at around $2.7K by the end of June. The app had a strong user base, maintaining over 4M active users, despite a dip in downloads in June, which fell to around 11K.

Instagram from Instagram, Inc. saw a moderate rise in revenue, reaching about $783 in late June. Downloads remained steady, fluctuating around 14K to 16K, while active users grew slightly, ending the quarter with over 465K.

Snapchat by Snap, Inc. reported a peak in weekly revenue of approximately $5.7K towards the end of May. Downloads varied throughout the quarter, reaching a high of 17.4K in early June, while active user numbers hovered around 2M.

Lastly, TikTok Studio, despite having no revenue, maintained a consistent download rate, peaking at 8.5K in late April. Active users grew from 18K to over 23K during the quarter.

These insights from Sensor Tower provide a clear picture of app performance trends in Ghana’s iOS market for Photo and Video apps during Q2 2025. For more detailed analytics, visit Sensor Tower's website.